Privacy Policy

Hero Cosmetics is operated by Hero Cosmetics, LLC. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit herropatch.shop, place an order, contact customer support, interact with advertising, or otherwise use our online store. The customer service email for this store is support@herropatch.shop. The domain is a placeholder until the final store domain is confirmed.

Information We Collect

We collect information you provide directly, including name, email address, phone number, billing address, shipping address, order details, payment confirmation details, customer service messages, and any other information submitted through checkout or support requests. We also collect device and usage information such as IP address, browser type, time zone, cookie identifiers, pages viewed, referring pages, products viewed, cart activity, checkout activity, and approximate location derived from technical data.

How We Use Your Information

We use personal information to process orders, arrange shipping, provide invoices and confirmations, prevent fraud, answer support requests, manage returns, improve store performance, personalize the shopping experience, comply with legal obligations, and send service or marketing communications where permitted. We may also use aggregated or de-identified information for analytics, forecasting, merchandising, and operational reporting.

Cookies & Tracking Technologies

We use cookies and similar technologies in three categories: Strictly Necessary cookies support cart, checkout, payment, security, and site navigation and cannot be fully disabled without affecting store functionality. Analytics cookies help us understand visits, traffic sources, product interest, and site performance; users may restrict these through browser settings and analytics opt-out tools. Advertising cookies help measure campaigns and show relevant ads; users may manage Google ad preferences at https://adssettings.google.com and industry advertising choices at https://optout.networkadvertising.org. We recognize Global Privacy Control (GPC) signals where required by applicable law as an opt-out signal for sale or sharing of personal information.

Google Advertising & Conversion Tracking

We may use Google Ads, Google Analytics 4, and related conversion tracking tools to understand whether advertising leads to visits, carts, purchases, or other store events. These tools may process cookie identifiers, device data, page activity, approximate location, and conversion events under Google data processing and data sharing terms. We use this data to measure campaign performance, improve landing pages, prevent duplicate conversion counting, and avoid showing irrelevant ads where possible.

Sharing Your Information

We share information with service providers that help operate the store, including Shopify, payment processors, shipping carriers, fraud prevention providers, analytics providers, advertising partners, email systems, and customer support tools. We may disclose information when required by law, to protect rights and security, to investigate fraud, or in connection with a merger, acquisition, financing, restructuring, or sale of business assets. We do not sell personal information for money.

Your CCPA Rights

California residents may have the right to Know, Delete, Correct, Opt-Out of Sale or Sharing, and Non-Discrimination for exercising privacy rights. To opt out of sale or sharing, email support@herropatch.shop with the subject line "Do Not Sell" or use a recognized GPC signal in your browser. We will not discriminate against you for exercising your rights, though some store functions may require information to complete a transaction.

Other Privacy Rights

Depending on your location, you may request access to personal information, correction of inaccurate information, deletion, portability, restriction, objection to processing, or withdrawal of consent where processing is based on consent. We may need to verify your identity before acting on a request.

Legal Basis for Processing

Where a legal basis is required, we process information to perform a contract with you, comply with legal duties, pursue legitimate interests such as security and store improvement, protect vital interests where necessary, and rely on consent for certain marketing or optional tracking activities.

Data Retention

We retain order and transaction information for as long as needed to fulfill orders, handle returns, maintain accounting and tax records, comply with legal obligations, resolve disputes, enforce agreements, and support fraud prevention. Support messages and marketing preferences are retained only as long as reasonably necessary for the purpose collected unless a longer period is required by law.

Children's Privacy

Our store is not directed to children under 13, and we do not knowingly collect personal information from children under 13 in violation of COPPA. If you believe a child provided personal information, contact us so we can review and delete it where required.

International Transfers

Information may be processed in the United States and other countries where Shopify, service providers, or business partners operate. These locations may have privacy laws different from your jurisdiction. We use contractual and operational safeguards where required for cross-border transfers.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised Last Updated date. Continued use of the store after an update means the revised policy applies to future interactions.

Contact

For privacy questions or requests, contact Hero Cosmetics, LLC, 145 W 58th st New York New York US 10019, at support@herropatch.shop.

Last Updated: June 16, 2026